Tasting – what is it?

Experience of marketing activity 

 

Professional fields

Today in labor market even more often it is possible to meet the announcements inviting young people to take part in the organization and carrying out tasting. What is the tasting and what duties of the worker, spending her? In the most general understanding, tasting is a test on taste of some foodstuff. The taster is any person who not only estimates flavoring advantages of a product, and and reports the opinion about it, gives the comprehensive and objective characteristic to food. For carrying out tastings the team of performers (protesters) headed by the manager who has experience of marketing activity is created. The organization of this action is rather difficult and considers a set of factors. One of them - selection of the corresponding personnel. The worker who is taking part in tasting needs to possess certain qualities. 

Appearance 

 

Preparation for tasting

 The first is an appearance. The face of the demonstrator has to cause sympathy, trust, not to irritate the buyer. That is why for such work nice girls though quite often here attract also young guys are very often invited. For the persons who are carrying out tasting the uniform is given, they are provided with attributes of symbolics of firm. Besides, the clothes have to meet the requirements of accuracy and purity. When carrying out food tastings wearing caps, kerchiefs where long hair, aprons or vests are taken away is obligatory. The second are skills of communication. The demonstrator cannot be importunate, rough, it is necessary tactfully to suggest visitors to try production and to interrogate their opinion. During preparation for tasting workers pass previously special trainings under the leadership of psychologists where they learn elements of effective and frictionless communication. After all the task enters a duty of the demonstrator not only to attract the buyer, and and to come with it into rather dense contact during which filling of the questionnaire is carried out. 

 Called on wine tasting. Took a vodka bottle that was with what to compare

To Conduct survey 

 

Work demonstrator

 The third - knowledge and ability in the field of the professional sphere. The demonstrator has to know everything about the tasted product, be able to answer questions of buyers. Besides, it during tasting repeatedly gives goods: cuts (pours), displays on plates, gives. It has to be attentive to visitors, create for them psychological comfort at a Tasting. For obtaining such skills workers also pass the corresponding trials. Well and the most important - at the end of tasting to conduct survey, to fill in the questionnaire in which by means of a number of questions the opinion of the buyer is estimated. It too difficult part of work because tasters very often do not know how it is correct to issue the thought, and sometimes simply negatively react to the offer to express the opinion. Work of the demonstrator on tasting is rather difficult, but she is necessary as is part of marketing strategy of the companies which are letting out foodstuff. As a rule, tastings are carried out within 2-3 days where the demonstrator should work 3-4 hours. Work of such experts is payment in an hour and in general has quite high rates.